In this episode of the B2B Marketing and Sales podcast, hosts Steve Miller and Dave Loomis dive into the topic of content marketing. They discuss the importance of being creative and differentiating yourself in the age of AI-generated content. The hosts also share an example of creative marketing from an olive oil company and tease future episodes that will explore specific examples of using different media in content marketing. Time Stamps: 0:00 - 0:33: Introduction to the episode0:34 - 3:12: Steve and Dave discuss the importance of content marketing and the need to be creative to stand out3:13 - 4:14: Dave shares an example of AI-generated content and the need to differentiate yourself from it4:15 - 7:24: Steve and Dave discuss the importance of being useful and interesting in B2B marketing7:25 - 9:34: Dave shares an example of creative marketing from an olive oil company9:35 - 10:51: Steve and Dave emphasize the importance of subscriptions in B2B marketing10:52 - 11:23: Conclusion to the episode and teaser for future episodes on using different media in content marketingKey Takeaways: Content marketing is important for differentiating yourself in the age of AI-generated contentBeing useful and interesting is key to B2B marketing and salesCreative marketing, such as that used by the olive oil company mentioned in the episode, can make a big impactSubscriptions can be an effective tool in B2B marketing============= Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/ Follow Steve: https://www.linkedin.com/in/steveamiller/