Our very FIRST 3-time guest, Michelle Jones, is back again to talk with Dave and Steve about her company's specialty, inbound marketing. Michelle is the President of Creativate, a B2B marketing agency that helps businesses grow their revenue through inbound marketing. They have over 35 years of combined experience in the industry and specialize in manufacturing, roofing, and industrial sectors. Creativate's team of experts takes a proactive approach to marketing, working with clients to develop a sustainable strategy that aligns with their goals. ========== Show Notes: 0:00 - Introduction of the B2B Marketing and Sales Podcast episode 0:15 - Co-hosts Dave Loomis and Steve Miller interview Michelle Jones, President and Founder of Creative Eight, about inbound marketing 0:30 - Michelle explains the difference between inbound and outbound marketing 1:00 - Importance of attracting customers who are already interested in the products or services offered 1:30 - Benefits of inbound marketing, including warmer leads and more effective sales conversations 2:00 - Importance of alignment between sales and marketing 2:30 - Michelle shares examples of successful inbound marketing campaigns 3:00 - Emphasis on the need for specificity in B2B marketing 3:30 - Reminder to continually assess and adjust marketing strategies 4:00 - Conclusion of the episode ============= Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/ Follow Steve: https://www.linkedin.com/in/steveamiller/