In this podcast episode, Steve Miller and David Mayo Loomis discuss the potential of TikTok as a B2B marketing platform. David shares his experience with TikTok and explains how the platform has evolved to cater to micro-interests. They discuss the algorithm that curates personalized feeds based on user interactions and highlight the value of TikTok for reaching target audiences. They also discuss the demographics of TikTok users and give examples of B2B brands utilizing the platform. The speakers suggest strategies for B2B companies to explore TikTok and emphasize the importance of taking the first step in understanding the platform's potential for marketing. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: [email protected] ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: [email protected]