In this podcast episode, Dave Loomis and Steve Miller discuss the concept of obscure content marketing (OCM) as a way to break through the clutter of regular content marketing (RCM). They share examples and strategies for creating personalized and targeted content that resonates with individual recipients. They emphasize the importance of building relationships, understanding customer preferences, and providing genuine value. The episode also includes a lighthearted conversation about Dave's wedding anniversary and Steve's lost wedding ring. Overall, the episode offers insights and practical tips for marketers looking to stand out and connect with their audience. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: [email protected] ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: [email protected]