In this podcast episode, Steve Miller and David Mayo Loomis discuss the power of storytelling in marketing and personal branding. They emphasize the human-to-human factor in business and the importance of a company's origin story. They also talk about the use of storytelling in movies and comic books, and cite Apple as a company that effectively uses storytelling. The conversation includes the role of testimonials in marketing, the need for personal information on company websites, and the importance of overcoming hurdles in a company's narrative. They conclude by encouraging listeners to use their unique stories to establish their personal brand and gain trust from their target market. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: [email protected] ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: [email protected]