In this podcast episode, Steve Miller and David Mayo Loomis discuss the role of influencer marketing in the B2B sector. They highlight that influencer marketing, traditionally associated with B2C, has always existed in B2B in forms such as lead users and keystone accounts. They discuss the rise of individual influencers in B2B, who gain recognition through platforms like YouTube. They suggest strategies for incorporating influencers into B2B marketing efforts, including finding power users, connecting with reviewers, and targeting key companies. They also discuss the utility of LinkedIn and software tools like Tracker and Upfluence for B2B influencer marketing. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/ Get Dave's book: Marketing Is Everything We Do Interested in learning how Voice of the Customer can grow your business? Contact Dave: [email protected] ============= Follow Steve: https://www.linkedin.com/in/steveamiller/ Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: [email protected]