Welcome to Season 2 of the Baby Tribe Podcast!  In  this first episode of the new season we speak the incredible Ailbhe Garrihy. With her captivating journey in the realm of parenting and entrepreneurship, Ailbhe has become a beacon of inspiration for many. From navigating the world of social media as a doting mother to setting sail on the scenic Dublin Bay, Ailbhe's story is one will resonate on multiple levels. We also discuss the nuances that are often missed by the media when discussing breastmilk research and its influence on infant outcomes. In addition,  we discuss the advertising of formula milk products and try and make a clear distinction between making formula accessible to parents while advocating for the restriction of the often misleading formula milk advertising campaigns.  So, whether you're a parent seeking insights, an entrepreneur aspiring to make waves, or simply curious about the complex world of parenting and business, this episode promises to be a captivating ride. Stay tuned as we uncover the layers of Ailbhe Garrihy's journey, unearthing wisdom, stories, and thought-provoking conversations.