Female founder Alison Cayne started the popular cooking brand, Haven’s Sauce- yes the aesthetic sauce pouches you always see in Whole Foods! Alison founded her company in 2018 as a creative way to change the way people feel about cooking and make it more approachable. Their sauce pouches are globally-inspired and featured in over 2,000 stores nationwide! A powerhouse in the packaged and food world. Alison Cayne shares her insight into building a passion-filled brand, how the pandemic changed her business, how she got into whole-foods and why it is crucial to think about the problem your target consumer has and how you are solving it!