“Creativity is actually productivity. We've missed that in how labels get created around talent.” In this episode, we delve into the topic of being a creative in the business world and how it can be a massive advantage in the age of humanity. Rachel Elsts Downey, CEO and Founder of Share Your Genius, joins me as we explore the definition of a creative, the importance of understanding our skills and gifts, and how to create boundaries that give purpose and focus to our creativity. Listen in as we debunk the myths and stereotypes surrounding creatives and highlight the productivity that stems from embracing our more artistic natures. Join us as we uncover the power of creativity and its impact on business and personal success. In this episode, you’ll learn: Give your creativity a purpose and focus by identifying your skills, gifts, and interests. This will allow you to channel your creative energy towards creating meaningful impact in both your personal and professional life.Understand that creativity often involves taking risks and stepping into the unknown. Don't be afraid to try new things, make mistakes, and course-correct along the way. Embrace the messy process of creation and learn from it.Recognize the importance of connection in business and leadership. Consider the relevance and impact of your creative ideas and how they can serve others. Things to listen for: [01:17] Reframing the perception of creativity [06:45] Understanding the value of messy middles [12:21] Staying within the scope of your purpose [25:00] Ways creativity is expressed Connect with Rebecca: https://linktr.ee/rebeccafleetwoodhessionauthor