Cracking the Communication Code | Ben Guttmann
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Kurt and Tim usher in the new year alongside communications expert Ben Guttmann, delving into the art of simplifying messages. Ben’s concise yet impactful lessons unveil the secrets to mastering clear communication, covering key principles like prioritizing benefits, maintaining focus, ensuring salience, embracing empathy, and adopting minimalism. Unpack the importance of using common words and discover the transformative impact of testing messages with an ”enlightened idiot.” Jumpstart the new year with a communication overhaul and share this episode for a refreshing perspective!
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