This week, we recorded a special live edition of The Best Team Wins podcast, featuring Chad Sowash and Joel Cheesman, the co-hosts of the Chad and Cheese podcast, billed as the "most dangerous HR podcast." During the episode, Chad and Cheese discussed why employers need to stop thinking about job seekers as candidates and instead think of them as customers. Other topics touched on included: Why you need an efficient hiring process process in place before investing in recruitment marketing technology The importance of being realistic with job requirements  How employers can approach job postings like consumer advertisements and tell a story, so people who align with their purpose will want to join the team  Key ways to track applicant and employee reviews, and offer a great job seeker experience  The future of recruitment marketing and hiring