In this episode, Lululemon executives Meghan Frank, CFO, and Alex Grieve, CAO, engage in a captivating conversation with Myles Corson. Together, they delve into their pivotal roles in driving Lululemon's success, highlighting the significance of sustainability, customer connections, and technological advancements. To kickstart the discussion, Meghan and Alex reflect on their unique experience of sharing the CFO role for a brief period, which ultimately resulted in the development of a strong and mutually beneficial relationship between them. They emphasize how open and transparent communication has played a pivotal role in their successful engagement with investors. By consistently focusing on key themes that investors are genuinely interested in, they have been able to shape their communication strategies accordingly. Recognizing the paramount importance of sustainability, Meghan and Alex proudly view it as an integral part of Lululemon's mission. They prioritize keeping investors well-informed about the company's progress in this domain, and specifically stress the crucial role of accurate reporting, including sustainability reporting. Customer loyalty is another important aspect that Meghan and Alex address during their discussion. They delve into the various programs implemented by Lululemon to nurture and maintain customer satisfaction. Moreover, they emphasize that the very essence of Lululemon's DNA lies in fostering connection and building a strong sense of community among its customers. By prioritizing these foundational principles, Lululemon continues to cultivate and strengthen its customer relationships, reinforcing loyalty and further solidifying its position in the market. The views and opinions expressed are those of the individuals and do not reflect the official policy or position of EY or any other organization. © 2024 Ernst & Young Global Limited