Ep. 81 features Megan Lanham from Rithmm, which is a personalized predictive analytics tool for sports betting. Hear her discuss: Her 10-year career as a Division 1 basketball coach, and how that experience prepared her for competing in business How she came up with the original idea for Rithmm while studying at MIT The opportunity she sees in “providing access to incredibly complex analytical models” in an intuitive user experience Competing as a subscription-based B2C product in the ‘betting tools’ category, and the B2B opportunities she sees for Rithmm Her experience raising $3.75m over the last year from investors that include Boston Seed The importance of being “targeted and disciplined with staying the course” as an early-stage startup   Learn more ⤵️ ➡️ Rithmm website ➡️ Megan Lanham on Linkedin   This episode is brought to you by GeoComply, a leading provider of cutting-edge anti-fraud and geolocation solutions that detect location fraud and help verify a user’s true digital identity.   Going to G2E Las Vegas? Claim your free expo hall pass ($269 value) by using promo code BSP when you register using this link.