Ep. 85 features Joe Brennan and Adam Bjorn from Prime Sports, which is bringing an old-school bookmaking approach to the US market. Hear them discuss:  Being at the forefront of the lobbing effort that eventually led to PASPA’s repeal in 2018 Why they see big opportunity in bringing an old-school bookmaking approach to the US “Doing a really crazy thing ahead of launching” and talking directly to customers that felt underserved by incumbent operators The non-obvious reason why cutting into the existing operator market share isn’t their primary objective Their long-term approach to Prime Sports, and why they won’t begin to think about it as a success or failure until after World Cup 2026 Why they see the current market leaders as being “the McDonald's and Burger King of betting” Their #1 piece of advice for new entrants coming into the betting industry The most surprising thing to each of them about how the regulated US market has unfolded   Learn more 👇 ➡️ Prime Sports website ➡️ Prime Sports on Twitter ➡️ Joe Brennan on Linkedin ➡️ Adam Bjorn on Linkedin   This episode is presented by The Betting Startups Newsletter, which is the easiest way to keep up with the betting industry’s early-stage companies. It’s a free weekly publication that gives you all the headlines around new fundings, partnerships, and product launches. It also includes the extremely popular Deal Corner, where we share investment opportunities in industry startups that are looking to change the game. Take 10 seconds and subscribe now at news.bettingstartups.com