Ep. 90 features Malcolm Wilkinson and Steve Steck from We The Bookie, which is Ireland’s only truly socially-responsible bookmaker. Hear them discuss: Integrating social impact into stigmatized industries, including gambling Their unique model that sees We The Bookie share its profits with customers that have a losing month Why they picked Ireland as their go-to-market jurisdiction to prove out the model before expanding internationally  Their experience going through the process of selecting a platform vendor, and the challenges associated with it Why We The Bookie "won't ever have online slots" Gaining experience pitching at industry conferences and events, including this week at SiGMA Malta   Learn more 👇 ➡️ We The Bookie website ➡️ Malcolm Wilkinson on Linkedin ➡️ Steve Steck on Linkedin   --- This episode is brought to you by InPlay Innovation, the leaders in AI-powered sports gaming technology. Discover how they’re using advanced AI to build the ultimate second screen experience, powered by the only full-stack solution for micro same-game parlays, uninterrupted in-play markets, and fully automated risk management. To learn more about the future of sports gaming, visit inplayinnovation.com.