We're back with Ep. 4 of The Gamble & The Glory, where we meet founders that have built their companies to become stalwarts of the sports betting, fantasy, and iGaming industry. In this one, we speak with Pini Yakuel, Founder & CEO of Optimove.   Hear him discuss: Life in Israel right now, and how the Optimove organization is adapting to the realities of being based in Tel Aviv His background in math and data science, and how "it was mostly instincts" that led him to discover the opportunity for Optimove The journey towards product/market fit for Optimove, and how he knew when they had found it How technology and AI tools are enabling marketers to become "positionless"  His thoughts on the trend towards retention-led marketing by operators in the regulated US market How to find success in B2B sales, and the concept of "investing in lines instead of dots" Why he turned down a VC term sheet in the early days of Optimove, and why "you're insanely lucid" when you choose to bootstrap a business His ambition to "give companies like Adobe and Salesforce a run for their money" over the next 10 years   Learn more:  ➡️ Optimove website ➡️ Pini Yakuel on Linkedin   The Gamble & The Glory is made possible by Segev LLP, a full solutions law firm purpose built for the gaming and betting industry. To learn more, visit: www.segev.ca