Ep. 120 features Nic Sulsky from The Curling Group, which is focused on transforming and promoting the sport of curling.   Hear him discuss: His journey from co-founding Monkey Knife Fight and working at PointsBet to leading The Curling Group How he put together the deal to acquire the Grand Slam of Curling from Sportsnet The untapped potential of curling as a major sport and betting market The importance of content creation and engagement to attract a younger audience to curling Challenges and strategies in transforming curling events to be more vibrant and fan-friendly The role of gambling in increasing engagement and revenue for curling Nic's personal reflections on his passion for startups, brand building, and the future of curling.   Learn more 👇 ➡️ The Curling Group website ➡️ Nic Sulsky on Linkedin     -- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.