In this episode, host Anna Donaghey dives into the world of alcohol-free drinks with special guest Howard Davies, co-founder of the Salcombe Distilling Company. Together, they discuss the rising trend of non-alcoholic drinks, the complexity of creating exceptional alcohol-free spirits, and the growing market for these unique beverages. Join us as we rethink how we drink and discover the value of exploring new flavours and alternatives to our traditional tipples. Here are the highlights: 00:01 Business inspired by a love of the sea, and ocean.07:02 Discussion on non-alcoholic spirits and product range.09:23 Non-alcoholic drinks need a unique, memorable edge.13:08 Consumers seek non-alcoholic alternatives for a balanced lifestyle.16:35 Passion for creating and drinking non-alcoholic beverages.18:43 Increasing interest in non-alcoholic spirits, from reluctance to enthusiasm in venues.22:39 Non-alcoholic spirits are seldom consumed during meals.27:20 Balancing cost savings with production complexity in spirits.28:54 Distillation increases alcohol, and extracts flavour. About Howard Davies: Howard is a Co-founder of Salcombe Distilling Company which was born from his and his co-founder Angus’ love of being on and around the water ever since they were kids – sailing around the beautiful Salcombe Estuary, and then as they got older, enjoying a Gin & Tonic as a waterside sundowner. This provided the inspiration for starting Salcombe Distilling Co. which produces the internationally award winning spirits including Salcombe Gin, Salcombe Rum and New London Light; their range of non-alcoholic spirits. In addition to a keen love of spirits and watersports Howard is a strong advocate for ocean conservation and has created a partnership with the Marine Conservation Society in which 1% of sales proceeds are donated to support ocean regeneration projects. Connect with Howard: Website: https://newlondonlight.com Facebook: www.facebook.com/NewLondonLight Instagram: www.instagram.com/newlondonlight About the host Anna: Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do. Connect with Anna: Website: thebeliefscoach.com Instagram: instagram.com/bigdrinkrethink LinkedIn: linkedin.com/in/annadonaghey Produced by winteraudio.co.uk