Daniel Aronson joins the show to explore the essence and significance of values in our professional and personal success. He shares his journey from pursuing material accomplishments to living authentically and contributing to the greater good, offering a fresh perspective on defining success.  Daniel highlights the importance of aligning our actions with our values for genuine contentment in our work. Through his personal evolution and insights into workplace dynamics, he urges listeners to reflect on their own definitions of achievement. This episode serves as a call to action for those seeking to integrate their professional endeavors with their core beliefs, potentially reshaping their understanding of success on a profound level. About Daniel Aronson: Daniel Aronson is the founder of Valutus, a company specializing in creating value through sustainability and responsibility. He is the creator of the Value of Values™ Model and author of the book "The Value of Values" (MIT Press, 2024). Daniel has assisted leading companies in identifying and quantifying over $2 billion in sustainability-driven business value. He coined the term "submerged value" and has developed Impact Science™, True Plastic Impact™, Materiality Science™, and Customer Science™. Daniel has guest lectured at Harvard Business School and MIT Sloan's Sustainability Lab and has been featured in numerous articles and publications. He holds an MBA from the MIT Sloan School of Management and a BA with High Honors from UC Berkeley. Daniel resides in the New York City area. Please click here to learn more about Daniel Aronson.  About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Learn the Fundamentals of Success for free: The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter