What do Robert Kraft, Kevin Durant and Joe Tsai – owner of the Brooklyn Nets – all have in common? They’ve decided to go big on a new professional sport: lacrosse. Historically popular in East Coast colleges and prep schools – with a strong Canadian presence – these days, the Premier Lacrosse League is hoping to broaden its appeal to anyone looking for something other than baseball to watch during the summer. On today’s episode, Philadelphia Waterdogs players Jake Carraway and Ryan Conrad on what it's like to juggle working on Wall Street during the week and playing lacrosse on the weekends and PLL founder Paul Rabil on his ambitious plans to emulate the success of the UFC. And host David Gura and Bloomberg reporter Bailey Lipschultz discuss what PLL’s story can tell us about other efforts to turn sports like cornhole and pickleball into big-money professional leagues.  Read more: Wall Street Bankers Skip Hamptons Summer for Pro Lacrosse League See omnystudio.com/listener for privacy information.