Ben Jackson, founder & principal of Brooklyn advising firm For the Win, and creator of the open-source onboarding app Aloha, is Jeffrey Zeldman’s guest. Ben and Jeffrey discuss service design, the opportunity cost of bad onboarding experiences, the 4Cs of good onboarding (compliance, clarity, culture, and community), the Aloha chatbot and how it fits into the broader trend of HR tech consumerization, and more. Programming since 1992, Ben is a designer, engineer, editor, and entrepreneur, a past director of Mobile for VICE Media, past mobile lead for Longform, and past iOS lead for The New York Times. He has written and edited bylines for The New Yorker, The Atlantic, and VICE; spoken at SXSW, Ignite NY, and Social Media Week; and volunteers on the curriculum Advisory Board, Coalition for Queens.