**Take a bite:** We discuss the elements needed to create a trendy destination hotel for digital millennials with Jason Schlabach, Brand Director of [Ryse Hotel](https://esquiresg.com/galleries/ryse-of-marriott-internationals-autograph-collection-is-the-coolest-hotel-in-seoul-to-hit-hongdae/). We start the podcast with the hosts sharing their memorable holidays—before closing the show by reviewing a trio of men's fragrances. **00:00—Introduction** Our regular hosts Benjamin Hopkins (health entrepreneur) and Norman Tan (editor-in-chief of Esquire Singapore) share what they've been up to since the last podcast. **02:52—"Coffee Catch Up"** The hosts discuss their recent memorable overseas trips in a lead up to the main topic of the day—destination hotels and travel. **13:54—"Fresh off the grill"** Feature segment with a new guests each podcast. For this episode, we invited Jason Schlabach, Brand Director of [Ryse Hotel](https://esquiresg.com/galleries/ryse-of-marriott-internationals-autograph-collection-is-the-coolest-hotel-in-seoul-to-hit-hongdae/) to discuss the different elements needed to create a hotel for trendy millennials and creatives. Ryse Hotel in the Hongdae area, Seoul, is an award-winning hotel that's part of the Marriott Autograph Collection. The lifestyle hotel was designed to embrace the artistry of the surrounding neighbourhood with an ever-evolving sense of cultural expression. For more information on Ryse Hotel, please visit [rysehotel.com](https://www.rysehotel.com). **50:23—"Last call of the day"** This week with the help of Jason, we review 3 new men's fragrances—Dolce and Gabbana GREY, Jimmy Choo Man BLUE, and Issey Miyake L’eau Super Majeure D’Issey. **LISTEN, SUBSCRIBE, SHARE** Loved our podcast? Subscribe. Stay connected to us on social media by following us on [Facebook](https://www.facebook.com/esquiresg/), [Instagram](https://www.instagram.com/esquiresg/), and [Twitter](https://twitter.com/esquiresg). For more from the Esquire Singapore universe—to learn how to build a life that matters—head to our website: [esquiresg.com](https://esquiresg.com/).