Step into the Biz Dojo this week as we unravel the mysteries of public relations with one of its leading lights, Ellen Parker of Parker PR. Born in the heart of Calgary, or as we love to call it, YYC, and nurtured in the bustling city of New York, Ellen's story is a testament to the vibrant, dynamic world of PR and entrepreneurship. In this riveting episode, we break down the elusive question that's on everyone's lips: 'What does a PR firm actually do?' Ellen takes us on a behind-the-scenes tour of how her team seamlessly interweaves diverse business elements to curate an immersive, holistic experience for not just the public and customers, but even the employees. But that's not where the story ends. We venture deeper into the essence of PR, exploring its vital role in community building and philanthropy, thereby reinforcing your business and personal brand. We then pivot to The Four Agreements, an influential book that has inspired our hosts Seth, J.P., and Sean, and also adorns the walls of Parker PR. What does it mean to be a woman entrepreneur in today's world? How do you balance being a mother, a wife, while managing a successful career? How does choosing the right city to live in play into the equation? Ellen answers all these questions and more as we delve into her personal journey of crafting a gratifying life for herself and her loved ones. From Calgary to New York and everywhere in between, this episode is a must-listen for all entrepreneurs, leaders, and PR enthusiasts seeking valuable insights, timeless wisdom, and inspiration. Step into the Biz Dojo and explore the nuanced world of PR with Ellen Parker - a journey you won't want to miss! And don't forget to check out our Spotify playlist "The Guestlist" to listen to the songs shared by our guests (and hosts) as top-shelf ear candy. Ellen adds another great tune this week! 👉🏻Check it out here:  The Guestlist Support the showThe Biz Dojo - Podcast, Production & Professional Coaching Website | Facebook | Instagram | LinkedIn | Twitter