In this episode, I interview Derek Coleman. He is a Copywriter who lives in Illinois. In our conversation, Derek and I discuss the fundamentals of copywriting, how the copy of B2B’s fail to appeal to their ideal customers, and we dive into various email tactics that you can use to increase the open rate of your messages. ================================================================= To join the Black Gold Podcast Community, go to blackgoldpod.club.  Support the Podcast by giving a donation, or by purchasing merch from the store @blackgoldpod.com Follow the Podcast @theblackgoldpod on Instagram and Twitter Tools Mentioned—  mailerlite.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/black-gold-podcast/message Support this podcast: https://anchor.fm/black-gold-podcast/support