John Hargrave speaks about marketing basics for ICOs and blockchain companies, email lists, misconceptions of blockchain entrepreneurs about communications, creating good marketing content, "create once, use everywhere", video vs. written content, deciding on which channels to use and which ones to avoid, "talking points", how to avoid infomercials but instead create value, how to build trust, viral mechanics, and why the "white paper has to die". John is the CEO of Media Shower, a media platform for ICOs, crypto, and blockchain projects. He is the publisher of the Bitcoin Market Journal and an author and frequent speaker at conferences. This episode is a little shorter than my normal interviews, but it is straight to the point and gives an introduction to marketing and positioning for ICOs and blockchain projects. John Hargrave: https://www.linkedin.com/in/johnhargrave/, https://twitter.com/sirjohnhargrave Media Shower: https://www.mediashower.com, https://twitter.com/TheMediaShower The Blockchain and Us newsletter To stay up to date about what blockchain pioneers, innovators and entrepreneurs from all around the world think about the future of this space, sign up for the newsletter on http://www.theblockchainandus.com