Matthew Allen speaks about his work as a business reporter in the Swiss crypto and blockchain space, fascinating angles of crypto projects in the press, how human stories trump tech stories, how he makes sure he's avoiding writing about scams, filters to deal with the deluge of information, how entrepreneurs can get coverage for their projects, how building in stealth mode helps projects get media attention, why the story of "being the first" no longer works in the blockchain space, merits and risks of decentralization, how it can lead to noise and might limit cryptocurrencies, the context of blockchain technology in the bigger scheme of things, and much more. Matthew is a business reporter and the Zurich Bureau Chief at Swissinfo, a news and information platform produced by the Swiss Broadcasting Corporation, where he covers the Swiss crypto and blockchain space. Matthew Allen: https://www.linkedin.com/in/matthew-allen-27970615/, https://www.swissinfo.ch/eng/profiles-swissinfo/matthew-allen  Swissinfo: https://www.swissinfo.ch/eng/  The Blockchain and Us newsletter To stay up to date about what blockchain pioneers, innovators and entrepreneurs from all around the world think about the future of this space, sign up for the newsletter on https://www.theblockchainandus.com.