Ariadna Navarro is the Chief Strategy Officer at VSA Partners. Ariadna's expertise lies in brand and innovation strategies for crypto and other fintech industries. She oversees a team of 18 strategists at VSA, where she uses analytics, experience design, innovation, and brand and business strategy to find unique opportunities for clients from IBM to AT&T.  Recently, VSA was named the premiere creative partner for the Creator Fund of Ripple, a $250 million commitment to help indie creators bring their NFT projects to market on the XRP Ledger. VSA has worked with some of the world's top brands, including Google, Nike, IBM, and Pepsi. During the show, Ariadna discusses topics such as what drives NFT prices, blockchain's branding problem, and crypto trading addiction. Ariadna's journey from heading up strategy at Interbrand to her current role at VSA is also explored. Originally from Venezuela, Ariadna has made New York her home for a very long time. Her passion for portfolio strategy, brand strategy, and solving problems makes this episode a must-listen for anyone interested in the evolving world of blockchain and fintech.