As we head into the warmer weather, I contemplate the rebooting of the #bondfitnesschallenge and discuss the importance of starting with your WHY....

Join us for a deep dive into the unparalleled marketing trajectory of James Bond. In this insightful discussion, we explore how the marketing strategies behind the Bond franchise have shaped not only the film industry but also generations of fans. From movies to to events, to 007 products, and...