Ready for the roadmap I would follow if I was starting a business from scratch today? It’s simpler than you may think. In this episode, I’m sharing my process for creating a new offer, the details to obsess over so your dream clients become obsessed too, and the one acquisition channel you need to focus on to grow your business to your first million and beyond. My goal is for you to walk away from listening to this episode with clarity on your next best step. We go even deeper on all of this in The Société, including templates to start or scale your business in a way that works for your life.  HIGHLIGHTS How to get clear on your offer (+ get people to be obsessed with it) The power of having a niche + marketing to a very specific kind of person The one acquisition channel to focus on to grow your business to $1M and beyond The three things to focus on to know you’re moving the needle in your business + getting the results you want How to know when it’s time to hire + build a business you can step away from LINKS Join The Société: The Place to Build A Freedom-Based Business Check out Russell Brunson’s Book  Listen to Russell Brunson on the Bossbabe Podcast FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie