This story is 3 years (and over a million dollars) in the making. My good friend Lori Harder is back on the podcast and she is finally able to share the full story of bringing her company Glōci to life, a completely different business than she set out to launch in the beginning. Lori vulnerably shares the challenges she faced launching her alcohol company Lite Pink, how she raised $2M, and when she knew it was time to pivot the original business with 54 female investors to a completely different direction. If you are in a challenging season of business or know you’re meant for more, this episode is for you. Lori’s story gives us so many valuable lessons in business, shares the real life power of listening to your gut, and that achieving your boldest dreams are possible when you don’t give up. I’m one of the proud 54 investors and am so excited about the new direction product Lori has created. Tune in to hear Lori’s pivot and how quickly she’s been able to turn a business that may have never been profitable to her new company, Glōci.  HIGHLIGHTS How Lori leveraged her network to raise 2 million from 54 female investors Challenges + Failures Lori experienced launching a start up in the pandemic (and what the path of creating a successful business actually looks like) What led to Lori’s decision to pivot her start up after investing 1 million into the original business How to build resilience and make hard decisions for the good of your business LINKS Join The Société: The Place to Build A Freedom-Based Business Pre-order Glōci: Text the word GLOCI to 310-496-8363 and go to https://getgloci.com/ FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lori Harder: @loriharder Glōci: @getgloci