Suvi Reinikkala, Marketing Director, led the global launch of Koskenkorva Vodka 'Climate Action' - the World's first vodka made entirely with regeneratively farmed barley. Suvi shares the fascinating story of how a small Finnish village is fighting the climate crisis by making vodka.  Host: Christian Budtz Short cuts:  04:15  The cultural connection between Finland and vodka 06:00  The story of Koskenkorva Vodka 12:00  The 'Drink Sustainably' brand platform  17:30  Unpacking the impact of regenerative farming  21:30  How to make sustainability entertaining 24:30  From brand idea to real business transformation 30:45  Tracking impact 33:00  The path to commercial sustainability 36:00  The future role for marketing, innovation and brands