In today's digital age, branding has evolved into a multifaceted realm where storytelling and personal identity converge. Personal branding, particularly in the digital sphere, has become essential for individuals and businesses alike. In this exploration, we unravel the intricacies of effective branding strategies and the art of crafting authentic personal brands with Karthik Srinivasan. Join us as we navigate the dynamic landscape of branding, empowering you to create compelling narratives and meaningful connections in today's interconnected world. [00:47] - About Karthik Srinivasan Karthik is the Communication Strategy Consultant. He spent time with Ogilvy, Flipkart and Edelman. He is the author of a book titled, “Be Social: Building Brand You Online.”  --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support