In this episode of The Brand Called You, Peter Waddup, CEO of The Leprosy Mission Great Britain, chronicles his transformative journey from a volunteer role to spearheading the organization's crusade against leprosy. He elucidates the driving force behind his initial involvement, recounting his profound encounter with a leprosy-afflicted community during his travels to Mumbai. Peter underscores the pivotal role of eradicating stigma and discrimination, emphasizing the need for vocational training centres that empower individuals affected by leprosy to rebuild their lives with dignity. He delves into the mission's comprehensive approach, encompassing advocacy, grassroots education, and collaborations with governments to prioritize leprosy on the global health agenda.    00:34- About Peter Waddup Peter Waddup is the Chief Executive Officer at The Leprosy Mission Great Britain. He is a qualified accountant and later studied towards a Master’s degree in Business Administration. He was the Managing Director of a joinery manufacturer. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support