In this episode of The Brand Called You, Katrena Friel, a keynote speaker, author, mentor, and personal branding expert, delves into her inspiring journey, overcoming burnouts at a young age and pivoting towards a purpose-driven career. She shares her expertise in coaching and mentoring corporate executives transitioning into entrepreneurship, guiding them through common challenges and emphasizing the importance of emotional intelligence. Katrena also unveils her unique "DONE4U" approach and the seven streams of income model, empowering individuals to establish a robust personal brand business. Additionally, she highlights the significance of personal branding, storytelling, and differentiation strategies in a crowded market, offering invaluable insights for both entrepreneurs and intrapreneurs alike.   00:35- About Katrena Friel Katrena Friel is a keynote speaker, author, mentor, and personal branding expert. She also had over 25 years of experience as a business mentor. She has multiple certifications and awards in training and development, leadership and management, and organisational effectiveness. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support