In this episode of "The Brand Called You," Shashi Sinha, a veteran in the media and advertising industry shares his rich journey from his beginnings in marketing to becoming a chief business officer. Discover the unique challenges and opportunities in airport advertising, the impact of digital media, and the future of out-of-home advertising. With insights on cultural sensitivity, technology integration, and effective audience engagement, this conversation is a masterclass in modern marketing strategies. Tune in for a deep dive into the world of media and the art of branding at airports. 00:33- About Shashi Sinha Shashi is a quintessential salesman and a perpetual student of marketing.  He has been the chief business officer in media and advertising.  He's an expert in airports, branding, and marketing.  --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support