In this engaging episode of "The Brand Called You," Jim Detert, the John Colley Endowed Chair of Business at the Darden School, University of Virginia shares his journey, discussing how his upbringing shaped his leadership philosophy and passion for organizational behavior. They delve into the concept of workplace courage, the evolution of leadership in the digital age, and the importance of ethical conduct in decision-making. Jim also provides insights into the characteristics of nonconformist leaders and their vital role in driving organizational success. 00:35- About Jim Detert Jim Detert is the John Colley Endowed Chair of Business at the Darden School, University of Virginia. He is a professor of public policy at the UVA - Batten School of Leadership and Public Policy.  He is the author of several publications. But one of his books is “Choosing Courage: The Everyday Guide to Being Brave at Work”. He's been recognized awarded and felicitated several times. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support