His passion to compete turned him to professional bike racing, his willingness to suffer made him one of the most iconic Mountainbike XC racers of the 1980’-90`. Ned Overend won the first UCI MTB World Championships, in his hometown Durango 1990. His experience played an important role in developing Specialized Stumpjumper and Epic bikes. Till today, he is working close with Specialized Bicycles: as Ambassador, in Trail Advocacy, as Talent Scout and Test rider. Even so Ned is retired from professional racing, “the Captain” is still competing, today on E-MTB’s, at age 65, still growing the cycling culture so everybody wins. Enjoy the ride! _____________ SHOWNOTES _____________ Ned Overend: • Instagram: https://www.instagram.com/nedoverend/ • Specialized: https://www.specialized.com/ • Durango City: https://durangogov.org/ • Durango Trails: https://www.durangotrails.org/ • Outride: https://outride-fund.blackbaud-sites.com/ • Ned Racing History Video: https://www.youtube.com/watch?v=ZD3xtllsgYk the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: [email protected]