Racing on the road since he was 10, working his way up through the Australian National Team to race as a professional cyclist all around the globe, provided him with the experience and personality to succeed in his position as Director of SRAM racing today. Jason Phillips and his team are taking care of all SRAM road, tri and cyclo-cross athletes and their needs. With his skeptical but open attitude, trying out new things first himself and dealing professionally with set-backs, Jason has been instrumental building the SRAM Road brand for the past 13 years. Enjoy the ride! _____________ SHOWNOTES _____________ • SRAM: https://www.sram.com/ • ZIPP: https://www.sram.com/ • World Bicycle Relief: https://worldbicyclerelief.org/ the brand explorer: • Instagram: https://www.instagram.com/belling_brandcoaching/ • Facebook: https://www.facebook.com/bellingAgileCoaching • Linkedin: https://www.linkedin.com/in/dirkbelling/ • Webpage: http://www.the-brand-explorer.com • Feedback & Questions: [email protected]