Most of us began our businesses as one-person shows. We were the marketers, the account executives, the administrative assistants, and the bookkeepers. But as our businesses grow, wearing all the hats begins to feel overwhelming, and you may be feeling like you’ve maximized your bandwidth. So where do you go from here? It may be time to build a team. Whether that’s with one or two contractors or a team of full-time employees, building a team takes strategy and practice.

In my 10+ years of business, I’ve made a number of missteps when it comes to hiring. I had to learn through trial and error, but thanks to people like today’s guest, Lucus Lyons, you don’t have to. Lucus has 15+ years of leadership and coaching experience, both in corporate and for entrepreneurs. Whether you’re a side-hustler, solopreneur, or have already built up your team, you won’t want to miss Lucus’s unique views on interviewing, leadership, and relationship building.

If you spent anytime in the online business space, you’ve probably heard the terms Coach and Consultant. Not to mention the dozens of qualifiers in front of those titles: business coach, life coach, nutrition coach, marketing consultant, branding consultant, the list goes on. But what are the differences between these various titles? In today’s episode, I’m putting an end to all the confusion and misinformation surrounding coaches and consultants.

Just because you earn six or seven figures, doesn't mean you're taking home all six or seven figures. Today,s guest, Christina Sjahli, works with companies bringing in 7-figures, even 8-figures, to create systems that ensure they keep more of their money and that the business owner is actually paying themselves a fair salary. She hones in on positive cash flow, making sure bank accounts are in the black, not the red, at the end of each month, regardless of how much is coming in at the beginning.

All month, we’ve been talking about money. How to manage it, how to budget, and how to keep more of it. But what we haven’t focused on yet is the earning part of that equation. How do you figure out how and how much you should be charging? In today’s episode, I share the tactics you can use to figure out how to price your products and services.

“The price that you charge is a reflection of your relationship with money, your relationship with yourself, the quality of the relationship you have with your business, and the relationship you have with the people that you serve or people that you want to serve.” That is just one of the MANY pearls of wisdom shared by today’s guest, Jacquette Timmons.

Today's myth: You need to put everything into your business in order for it to succeed. To bust that myth is financial coach and author, Jacquette M. Timmons. Want to learn more about Jacquette's approach to finances? Don't miss the next episode for our full interview.

"My favorite thing I do in my business is taxes and bookkeeping!" --No one ever. We cringe when we hear P&L, we dread the end of the year blitz to get our books in order, and rather than stay on top of our finances, many of us prefer to ignore them. But obviously, that’s a mistake. The more you pay attention to your money, the more you’ll make and get to keep. In this episode, I share ways we can actually bring joy to the world of personal and business finances.

When it comes to niching down, there is one area most entrepreneurs tend to ignore: Marketing. Their e-blasts aren't consistent and they’re on every social media platform doing every possible tactic in the entrepreneur playbook. This trap does not apply to today’s guest, Heidi Taylor, a business coach for caring business owners. In today’s interview, Heidi shares how she attracts her target clients through her messaging, and how we can all improve and better utilize our intake forms.

Today's myth: You can't generate actual business on Instagram. Here to bust that myth is business coach Heidi Taylor. Want to learn more about Heidi's Instagram strategy? Don't miss the next episode for our full interview.

Today’s episode of Branding Outside the Box is dedicated entirely to email marketing. Hopefully, your ears just perked up, but if your finger just moved to skip to the next episode, I encourage you to listen. Email marketing is the single most important tool, both for authors and entrepreneurs. It’s not something you should opt out of. Today’s episode will shed light on why email marketing is so important, how to do it well, and how we’re shifting our tactics and doing things differently.

Today's myth: I'm not tech savvy enough for email marketing! Here to bust this week's myth is Branding Outside the Box host, Dana Kaye. Dana shares how you can keep email marketing simple, yet effective.

Are you using voice technology and smart speakers to engage your audience and grow your brand? With over 114 million smart speakers currently installed in homes around the world, voice marketing is a crucial to building your brand. Scot and Susan Westwater of Pragmatic Digital share their strategies for getting started.

Today's myth: Voice marketing is only for big companies. As a small business or solo-entrepreneur, I don't need to worry about it. Here to bust that myth are Scott and Susan Westwater of Pragmatic Digital, a voice marketing agency.

Summer is officially over, but that means that it's time for a new season of the Branding Outside the Box podcast! In this episode, I share some of the lessons I learned over the summer, such as the importance of taking our own advice and not adding new things to our plates without taking something away. I also share some business updates, as well as what you can expect on Season 4 of the show.

Can you believe it’s already June? Not only does that signal the start of summer, it also means that this is the last episode of Season 3. Today, I’m sharing the reason I decided to record seasons of the podcast rather than doing an ongoing show, and how you may want to take a “seasonal” approach to your business. I’ll also share what you can expect to find here over the summer, and some hints at what you can look forward to in Season 4.

If you’ve been listening to this podcast episode for a while, you may remember that at this time last year, I shared my experience in Todd Herman's 90 Day Year program. So what I thought would be fun for this week’s episode, is I’m going to share a portion of last year’s episode, before sharing where my businesses have gone from then until now. Todd's also hosting a live training this month. Visit BrandingOutsideTheBox.com/90DayYear to sign up!

My guest today is Phil Circle, a singer, songwriter, and guitarist in Chicago. Phil has always preferred to pursue his career on his terms, mostly by disregarding the much sought-after “record label” in favor of his own, booking more intimate venues that appreciate the musician and his work, and receiving radio play on stations all over the country and world that look for independent talent. Today, he earns his living through recording, performing, teaching, and writing…and he wouldn’t...

We know that accomplishing goals requires a plan, but what we often forget is that we also need a system or process for setting goals in the first place. How do you know which goals are worth chasing? Or which will make the best impact on your business? How can you decipher if THIS is a goal you REALLY want to achieve? In today’s episode, I’m sharing my system for identifying which goals are worth chasing and when it’s the right time to start working towards those goals.

Jane Friedman has built a business by learning all that she can about the business of writing and publishing...and then sharing her knowledge with others. Whether it's through her free newsletters, writing workshops, books, or podcast interviews like this one. If you're a writer who needs to start looking at publishing as a business, or an entrepreneur who's interested in writing and publishing a book, then this episode is for you.

In the online marketing space, there is a big emphasis on creating passive income. But here’s the truth about passive income: it’s not really passive. Sale may happen while you sleep, but in order to generate those sales, you need to be wide awake and working. In today’s episode, I’m sharing the truth about passive income and what you need to make it work for you.

It seems like everyone is talking about self-care and yet, many of us still feel guilty or indulgent when we do things for ourselves. Self-care isn’t just about pedicures or long leisurely walks, it’s about identifying what you TRULY need…and then getting it. As today’s guest, Jennifer Louden puts it, “Self-care is the radical act of saying, ‘I matter.’” In this episode, we discuss the intersection of self-care and creativity, and the importance of setting aside time and space for crea

Entrepreneurship isn’t a hobby, it’s a business. And businesses need to make money. I know that most of us get REALLY uncomfortable when it comes to talking about money, but it’s a crucial part of being a successful entrepreneur. In today’s episode, I’m sharing 10 different ways to monetize your skill sets. Some may be obvious while others, may feel new and innovative. My goal is to open you up to these different possibilities so you can determine which avenue is right for you.

Influencer marketing. Chances are, you’ve heard that term before. But what exactly is influencer marketing and how will it make an impact on your business? Recently, our publicity and marketing assistant, Hailey Dezort, delivered a fantastic presentation about the future of influencer marketing and how we can work more effectively with influencers. Her information was so valuable, that I invited her on the show to discuss influencer marketing, both as an influencer and as a publicist.

As a work-at-home entrepreneur, boundaries can be a bit tricky. The lines dividing work space and living space, work time and family time, are easily blurred. And because I always have my cell phone with me, there isn’t a time when I’m never truly disconnected. But boundaries are so crucial to having both a meaningful career and a fulfilling life, so in today’s episode, I’m sharing the different types of boundaries to create, as well as the why and the how.