Flowster Live Demo https://flowster.app/live-demo/ Episode Highlights   [3:15] — Yuri introduces himself and Healthpreneur  Yuri is the founder and CEO of Healthpreneur.  Healthpreneur helps health professionals and coaches gain clients and scale their virtual practices or businesses online. They help clients make more impact, reach more people, and enjoy a better quality of life. [4:22] — Webinars as powerful tools  Content marketing plays a significant part for most businesses. Regardless of industry, it doesn’t matter what you do if no one knows about you — and that’s why webinars can become an asset to your business. Creating webinars is a more efficient and effective method of educating and persuading people to consume your brand. Every business should have a webinar that allows them to create leverage. Listen to the full episode to hear about how Yuri used a webinar to educate people and earn money — all while being on a plane to Hawaii! [10:56] — Figure out your big idea  Answer the questions, "What is this?", "What is it all about?", and "How is this different than what I've tried before?" Build your webinar around the pain points of your target market.   The big idea is an articulation of what you believe. The goal of the big idea isn't to be empirically true; — it's to share your truth and persuade people to change their perspective. To create a big idea, you must understand your target audience and the marketplace. [17:10] — Identify your perfect client The key to great marketing is marketing to one person, not everyone. Find out the frustrations, fears, wants, and desires of your perfect client. When people feel that they’re understood, that’s when they start paying attention. [21:16] — Knowing what you’re talking about Show them you know what you're talking about while holding on to the granular details of the actual process. To justify the unique qualities of your methods, you need to establish the results of what you do. Mapping the details out doesn't equate to success; the devil's in the details. The audience should feel that the webinar resonated with them and made sense. A good webinar primes your clients and shortens the selling cycle. [25:36] — Finding an audience Every entrepreneur should master paid traffic.  In creating ads, consider the questions: “What’s the messaging going to look like?", "Who’s the audience?”. The ad should lead people to the webinar, where they will be a call to action. Regularly assess what you’re willing to spend for a client. [31:12] — Determine how much you’re willing to lose Invest in your business. Ask yourself, “How much are you willing to lose?”  Practice realistic budgeting. [33:12] — Live webinar vs. evergreen webinar Doing a live webinar and subsequently putting up the recording as "evergreen" doesn't work very well. Think about what gets people excited enough to show up, such as doing a preamble and offering worksheets. Start promoting your webinar four to five days before the webinar. With evergreen webinars, you could re-record or tweak certain parts to make them more solid and concise.