Do you feel like you have a focused fundraising strategy?  Or does it feel like you’re being asked to do something else every few months? Have you—or your leadership—been so derailed by that shiny, new opportunity (looking at you, TikTok) that you lose sight of what's important? A strategic plan might help—if you approach it the right way. Now, let’s be honest, you might already have a plan in place.  It might be sitting on a shelf. Gathering dust. It might just be a long list of lofty goals you want to achieve. It might not even have a strategy at all!  That’s why how you approach creating a plan is just as important as creating it in the first place.  So in today’s chat, we get into the power of strategic planning and how it can be a tool to keep your team and your leadership focused on raising more revenue and cultivating your donors. We’re talking with Kim Bersin, founder of Donor Speak Consulting.  She works with organizations around the globe and has helped raise millions across charitable sectors. — ➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/  🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1  Thanks for listening!  ----  #Fundraising #Nonprofit #Philanthropy #Marketing  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️For more information, go here: www.buildgood.com