“Always be testing”. That’s popular fundraising advice. After all, the only way to get new insights to grow your fundraising is to try new stuff, test, iterate and optimize. But how do you decide what to test? How do you set up a proper A/B test? And how do you make sure you learn something meaningful from it? That’s what we get into in today's chat with Ronen Tal, the Director of Integrated Marketing and Fundraising at Nature Conservancy of Canada. He stewards a donor f...