Ayelet Fishbach is an award-winning psychologist at the University of Chicago Booth School of Business, and the past president of the Society for the Science of Motivation. Dr. Fishbach has published more than 100 scientific articles in many psychology and business journals. Her groundbreaking research on human motivation, has won the Society of Experimental Social Psychology's Best Dissertation Award and Career Trajectory Award. Dr. Fishbach's scientific findings are regularly featured in the media, including the New York Times, the Wall Street journal, CNN and NPR.