The beauty industry isn’t the easiest industry to thrive in and sometimes you may want to give up… but The Business of Beauty is here to keep you motivated and inspired to take your craft from side hustle to full-time business. Despite the pressure within the beauty industry to create flawless aesthetics, we as humans are not flawless, and each of our episodes are sure to prove that’s not a bad thing. So, how do you authentically build a business as a makeup artist, hair stylist, interior designer, fashion guru, or fitness professional? Sierra Siroki and Rita Richa, along with industry professionals and influencers, are going to guide you through that journey, detailing every reality of the beauty industry, so you can feel empowered to pursue your creative passions with confidence. In this episode, Rita and Sierra discuss: -The unique value and mission of The Business of Beauty Podcast -Sierra & Rita’s backgrounds -What inspired Sierra to pursue entrepreneurship in the beauty industry ... Do you have ideas for or feedback about this show? Connect with your hosts Sierra and Rita on Instagram and shoot them a DM!: -Follow The Business of Beauty: www.instagram.com/business_of_beauty  -Follow Rita: www.instagram.com/_ritaricha  -Follow Sierra: www.instagram.com/Sierrasiroky  -Follow Siroki Lash Studio: www.instagram.com/sirokilashstudio Be sure to hear every conversation about taking your craft from side gig to full-time business at Apple Podcast, Spotify, and Google Podcasts. Listening on a desktop & can’t see the links? Just search for “The Business of Beauty” in your favourite podcast player.