The Rise of Brand China
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Description
In this edition of the show, Richard Craig continues to sit in for Doug, this time talking with Paul about how Chinese companies have been branding themselves, and how they are trying to overcome challenges in going international.
More Episodes
In this edition, Doug and Paul talk about Amazon's move to cut back in China, and how a Shanghai film company is emerging from the ashes of Dreamworks' first attempt at cracking the animation film market in China.
Published 04/25/19
Amazon Scales Back, Chinese Animation Presses Forward
Published 04/25/19
Published 04/25/19
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