This butterfly is excited to be speaking with Shubber Ali. Shubber Ali is the CEO of Garden for Wildlife, a program that began within the National Wildlife Federation. Shubber has spent the last three decades helping companies in the consulting and software industries solve problems through innovation. It was while Shubber was one of Accenture’s Global Leads for Digital  Innovation that he worked with the NWF to launch Garden for Wildlife as its own for-profit e-commerce company.   Garden for Wildlife allows people to make a difference for the environment by shipping plants native to their zip code that support local wildlife. Their team of experts has thoughtfully utilized 50 years of experience, science, and data to curate plant collections that support wildlife and benefit local ecosystems in every season. And for every plant GFW sells, they reserve one plant for donation to a community garden or public space.  Shubber is incredibly passionate about innovation, nature, and wildlife, and is on a mission to get as many people as possible to help save the planet, yard by yard. In 2023, GFW shipped over 62,000 plants across 38 states and 2,900+ cities in America.   In this episode, you will hear about his journey, rain-friendly gardens, what’s the value of buying native species, our lawns, pollinators, and more. Resources mentioned in the episode: Books: Nature's Best Hope - Doug Tallamy The Nature Fix - Florence Williams Last Child in the Woods - Richard Louv Links: Buying Native Plants for your own yard - https://gardenforwildlife.com/ Fundraising platform signup -  https://content.gardenforwildlife.com/fundraising Native Plant Finder (NWF) - https://nativeplantfinder.nwf.org/ Some notes... More about 1treellion & Shubber Ali and Gardens for Wildlife . To support planting all over the world, please check out this link. The great music is credited to Pixabay.