Justin Felizzari is the owner of Cueva, a menswear multi brand retail shop based in West Village New York. In this conversation Cliff & Justin unpack exactly where the idea of opening up a menswear shop came from. Justin goes into detail on the challenges he faced starting this venture right before the pandemic. Also, we cover Justin's first crack at being a designer and traveling to Italy. Many lessons are learned throughout the episode on how to stay resilient, and how to keep pushing ahead when the going gets tough. Really enjoyed catching up with a force to be reckoned with for years to come in this industry! Here is Justin's Instagram below if you would like to give him a follow! Justin Felizzari (@justinfelizzari) • Instagram photos and videos Also follow Cueva for upcoming drops!! Cueva (@cueva_shop) • Instagram photos and videos Cueva (cuevashop.com)