Featuring Carbon Almanac Founder Seth Godin and Portfolio Editor in Chief Niki Papadopoulos In this episode, Jennifer is joined by Seth and Niki to explore the spark behind The Carbon Almanac. Seth shares why he started this, where the idea came from, what he accomplished in 24 hours and how he chose the Almanac format for the book. We learn from Niki about her role in the Almanac and how this project is different from others that she has worked on. The conversation explores the early phase of writing the book as well as the establishment of the Almanac community. Seth dives into how the community has evolved and both Niki and Seth explain their most challenging moment so far. They share the personal impact this project has had on them and where they hope the project will be in a year from now while reminding us that it is not too late to join the Carbon Almanac project and create meaningful contributions.