In this episode, we welcome back Heidi Thompson from Evolve Your Wedding Business as she shows celebrants why marketing your business without a plan is a recipe for disaster. Heidi's no nonsense plan of action will help you to have a better understanding of your own marketing needs, where you're going wrong and how you can put it right. And don't be put off by the idea of a marketing plan, as when you hear Heidi's idea of one, you'll realise it doesn't have to be as complicated as you think!