With over 30 years of finance and operations experience, Mark Nasiff has seen the role of CFO evolve over time from one focused on financial reporting and analysis to one that’s not afraid to take strategic risks. As both CFO and COO of Lookout, Mark showcases the keen ability to step back and understand the business operations as a whole, as well as to prioritize digging into the data to drive meaningful insights. According to Mark, data is at the core of all decision making done by the finance team at Lookout - whether it’s used to measure risk, acquired by speaking to members of the sales or engineering departments, or the catalyst for asking better questions. For this reason, Mark is always seeking ways to leverage more data through automation. When assessing the need for a tool, he asks two simple questions: Will it help the finance team be more efficient? And, will automation help us understand the business better? In his experience, efficiencies open up room for critical thinking, which helps the finance team act as a strategic partner to the business. Above all else, Mark views insatiable curiosity as a vital quality for any aspiring CFO. As he looks back at his own career, one of the constants is that he has never stopped learning. In doing so, he’s able to apply that cumulative knowledge to ask better questions and make data actionable. On this episode of The CFO Playbook, Mark explains why finance should always be selling, emphasizes why CFOs today are expected to shape company strategy, and underlines the key roles of data in directing decision making. Connect with Mark on LinkedIn. Connect with our host Ross on LinkedIn. If you want a better way to track and control your team’s spend, check out Soldo.com. Learn more about your ad choices. Visit megaphone.fm/adchoices